A New Twist On An Old Favorite

We've been told our Amish-Inspired, Jumbo Soft Pretzels are legendary, and who are we to argue? Made fresh daily in each of our more than 150+ pretzel bakeries, venues and concessions stands, our pretzels are far from ordinary. That’s why you’re here.

Join us on our mission for world pretzel domination.

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Ben's Soft Pretzels Offers Our Franchise Partners:

A delicious product that sells itself
A simple concept with streamlined processes
State of the art training and exemplary ongoing support

What To Expect

Do You Have the Ingredients to be a Franchise?

Investment: Typical investment requires an owner to have $300K in net worth and 20-30% liquidity of total investment. In addition to the finances, an owner must be willing to invest time and talent to lead their team into World Pretzel Domination!
Being a Ben's Baker: A passionate pursuit of pretzel excellence is what defines a Ben’s Baker! Our cornerstones are excellent product and excellent service. As the lead baker/owner, you need to present the best examples of this to your team and your community. You will work hard at selling a customer their first pretzel, and if done with excellence, the pretzel will sell them on their next pretzel purchase!
Risk: There are no guarantees of the success of your business. Small business ownership is hard work and can be rewarding if done right. While we help you understand how to work in and on your business, your business acumen and dedication to the business will determine its future.
Selection Process: The ideal Ben’s Bakery owner will prove themselves to understand the fundamentals of business knowledge. They are servant leadership driven and understand stewardship of resources and people. They should be of strong character and integrity. They should be passionate about growth coupled with a fun-loving spirit!

Invest In Us

The total investment necessary to begin the operation of a Ben’s Soft Pretzels Store:

$86k-246.5k

Mobile Store

$122.2k-339.5k

Traditional Store

If you’re not ready to dive into a traditional store, check out our mobile stores! We’re so confident you’ll like how we do business. In fact, 67% of our Franchise partners own more than one bakery location.

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Let's Dough This

Fill out the form below to get started on the greatest soft-baked adventure of your life!

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Need to Get In Touch With Ben?

(574) 970-2188 [email protected]Ben's Soft Pretzels HQ
1119 S Indiana Ave.
Goshen, IN 46526

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