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Have a Pretzel Day!

Getting Started

Where Do We Start?

We’ve thought about every step of the process so you can focus on what you love: selling amazing soft pretzels!


As a Franchise Partner, you will receive many different forms of hands-on training. We focus on teaching you how to run your business, as well as how to make our legendary Ben's Soft Pretzel products. We are here to help you every step of the way. Most of the initial training is completed virtually from the comfort of your own home.



Onboarding begins with the awarding of a franchise agreement. This is a step by step process from establishing your business and all necessary licensing, permitting and establishing vendor accounts. Together we work on a "punch list" of items to prepare you for your new business and 101-training.

101 Training (1 Day at Ben’s Soft Pretzels University)

We virtually walk you through all of the important aspects of starting and managing a successful business.

Reality Training (5 Days at Ben’s Pretzels University)

In this training, we show you everything you need to know about making our delicious pretzel products.

In-Store Training (6 Days)

We send a Pretzel Professor to your bakery for 6 days when you open your store to help train your staff in the art of perfect pretzel making.

Video Training

We offer all of our training in video format so our franchisees and their team members always have the most recent training at their fingertips!

On-Going Training

We offer multiple training opportunities throughout the year for both Franchise Partners and Bakery Managers. We also offer monthly Franchise Partners conference calls, an online forum, and a weekly newsletter to keep you up-to-date with the latest happenings surrounding our business.

Distribution & Equipment

We have taken the guesswork out of distribution for Ben's Soft Pretzels franchising partners. Simple, streamlined, and cost-effective, our distribution system will provide you with everything you need to run your bakery - delivered right to your door.

In addition, we have real-world tested our proprietary commercial equipment, such as ovens and mixers, to ensure they stand up to even the toughest bakery conditions and usage.

We help you establish vendor relationships and provide a simple to follow punchlist to get 100% of your bakery needs.

Some of Our Distribution and Vendors Are:

  • Gordon Food Service
  • Pepsi
  • Live Large Distribution


Here at Ben's Soft Pretzels, we are fortunate to have a brand that customers love. Our easy-to-follow marketing programs allow franchise partners to focus their marketing efforts locally. We assist you in turning customers into raving pretzel-loving fans. From announcing the opening of your bakery to planning your Grand Opening to growing your brand online, we help our franchise partners every step of the way. We come alongside you to create a finely-tuned marketing plan to connect with customers, influencers, and community leaders near your bakery. Throughout the year, we offer ongoing marketing training to keep up to speed with the most effective marketing tools and tactics.

Let's Dough This

Fill out the form below to get started on the greatest soft-baked adventure of your life!

Franchise Marketing Materials and FDD
Agreement of Communication
Let's Dough This